Hello, I'm Lorenzo
Product & UX/UI Designer
I specialize in HMI and digital interfaces, with over
5 years of experience based in Turin, Italy.
I design experiences that start with people: their habits, emotions, and goals.
I’m passionate about how design can enhance wellbeing, social connection, and make technology feel more human.
I specialize in HMI and digital interfaces with 5 years of experience based in Turin, Italy.
I design experiences that start from people — their habits, emotions, and goals. I’m passionate about how design can support wellbeing, social connection, and smarter ways of living through technology.
A selection of projects that illustrate my journey through research, design, and collaboration within leading global companies. For additional work, visit the projects page.
A selection of projects that illustrate my journey through research, design, and collaboration within leading global companies.
For additional work, visit the projects page.
SMEG
SMEG
REDESIGN SMEG CONNECT+
REDESIGN SMEG CONNECT+
UI Design
UX Design
UX Researcher
Product Design



WHIRLPOOL
WHIRLPOOL
W-COLLECTIONS OVENS
W-COLLECTIONS OVENS
HMI Design
HMI Design
IxD
IxD
UX Design
UX Design


GLOBAL LEADER IN MOBILITY
GLOBAL LEADER IN MOBILITY
SMART E-BIKES RESEARCH
SMART E-BIKES RESEARCH
UX Research
Workshops
UX Design
UX Analysis

My passion for design stems from curiosity about people and their needs.
I like to understand what users think and feel in order to create useful solutions for them.
My passion for design stems from curiosity about people and their needs.
I like to understand what users think and feel in order to create useful solutions for them.
